Our Story


authentic (adj) /ɔːˈθɛntɪk/

original; reliable; trustworthy; of genuine origin.

exclusive  (adj) /ɪkˈskluːsɪv,ɛkˈskluːsɪv/

available through one means; limited; not mass-produced; fashionable.

quality (noun, adj) /ˈkwɒlɪti/

high grade; superior; regarding fineness or excellence.

How do you tell a story through an item of clothing? Through quality. Through authenticity. And with a strong connection to its origins. At Black-Line, we are excited to share these stories with you – as your exclusive digital destination for custom-made, quality abayas.

Black-Line was founded by Mohamed Alseiari – a proud UAE national with a desire to combine the authenticity of Emirati culture with innovative fashion trends and showcase them around the globe. The result is a digital abaya marketplace for the modern world – where talented designers can share their latest creations direct to you. 

Our global team works exclusively with local designers to bring to life the beauty and style of this iconic garment through handpicked designs that reflect and respect its culture and origins. The goal? To provide you with a carefully curated item that is as original as you are – tailored for your lifestyle.

In fact, the Black-Line story is much like the story of our abayas – where many quality threads are woven together to create something truly special. Through our garments, we invite you to find your own place in the world, and to tell your own unique story…

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